Background
In the rapidly evolving digital landscape, establishing a robust online presence is crucial for business success. Recognizing this, the Government of Canada introduced the “Grow Your Business Online” grant, providing up to $2,400 to small and medium-sized Canadian businesses. This grant helps businesses access expert advice to increase online sales, reduce costs, better manage inventory, and more.
Edu-Bridge, a Canadian-based international education consulting firm, leveraged this grant to revolutionize its digital strategy with the help of EArk Digital Marketing.
Edu-Bridge specializes in providing pathways for international students to study in Canada. Despite their expertise and comprehensive service offerings, they faced significant challenges in marketing their services effectively due to the lack of a dedicated website. Their existing online presence was fragmented and did not adequately showcase their services and packages.
The Challenge
Edu-Bridge needed a cohesive digital strategy to enhance its marketing efforts and better serve its clients. Without a central online platform, they struggled with:
challenge 1
Ineffective Marketing Campaigns
Lacking a professional website hindered their ability to run effective online marketing campaigns.
challenge 2
Service Showcase
Prospective students and partners had no single place to view the full range of services and packages offered by Edu-Bridge.
challenge 3
Customer Engagement
The absence of a user-friendly website made it difficult to engage with potential clients and guide them through the customer journey.
EArk Solution
Edu-Bridge partnered with EArk Digital Marketing to utilize the Government of Canada’s Grow Your Business Online grant. Together, we embarked on a comprehensive digital transformation strategy.
Digital Transformation Strategy Development
- Assessment
- Planning
EArk conducted a thorough assessment of Edu-Bridge’s existing online presence and identified key areas for improvement. A detailed digital transformation plan was created, outlining the steps to build a new website and map out the customer journey.
Website Development
- Design and Structure
- Service Showcase
- Content Management System (CMS)
EArk designed a visually appealing and user-friendly website tailored to Edu-Bridge’s branding and business goals. The new website featured dedicated sections for each of Edu-Bridge’s services and packages, providing detailed information to prospective clients. Implementing a robust CMS allowed Edu-Bridge to easily update and manage website content.
Customer Journey Mapping
- Engagement Points
- Conversion Optimization:
Key touchpoints were identified where Edu-Bridge could engage with potential clients, such as inquiry forms, chat support, and downloadable resources. Strategies were put in place to guide visitors from initial contact to conversion, ensuring a seamless user experience.
Ongoing Support and Optimization
- Monitoring and Analytics
- Continuous Improvement
EArk set up monitoring tools and analytics to track website performance and user behavior. Regular updates and optimizations were made to enhance the website’s functionality and effectiveness.
EArk conducted a thorough assessment of Edu-Bridge’s existing online presence and identified key areas for improvement.
Results
Enhanced Online Presence
Edu-Bridge now has a professional and comprehensive website that effectively showcases their services and packages.
Increased Client Engagement
The user-friendly website design and clear customer journey mapping have led to higher engagement and increased inquiries from potential clients.
Improved Marketing Effectiveness
With a central online platform, Edu-Bridge can run more targeted and effective marketing campaigns, reaching a broader audience.
Maximized Business Growth
The digital transformation has positioned Edu-Bridge for sustainable growth, enabling them to better serve students and partners.
Conclusion
The Government of Canada’s Grow Your Business Online grant provided Edu-Bridge with the necessary resources to embark on a successful digital transformation. By partnering with EArk Digital Marketing, Edu-Bridge overcame their challenges and established a robust online presence, paving the way for future growth and success in the digital world. This case study exemplifies how strategic use of government grants and expert digital marketing services can drive significant business transformation.
Work with Us
We help clients to apply for the “grow your business online grant” and use that grant to build your website. Connect with us today to discover how we can empower your digital transformation plan.